New York State Advertising Campaign for Long Term Care Insurance
By jana on Feb 5, 2008 in Long Term Care Insurance, Sandwich Generation
Word of mouth at cocktail parties or a $1.75 million dollar campaign…either one should do the trick in spreading the word on long term care insurance…
California, Connecticut, Indiana and New York all offer Partnership for Long-term Care Insurance policies but yesterday New York State Health Department announced its plans to sink $1.75 million into an advertising campaign for their partnership. This campaign will emphasize that purchasing long term care insurance will help “New Yorkers financially prepare for the possibility of long-term care” and will help protect “some or all of their assets or resources.”
The idea is to purchase LTC Insurance from an approved insurer and if you ever need to use the benefits, you can also apply for the New York State Medicaid Extended Coverage which allows you to protect some or all of your assets.
Right now, plans to spread the word in NY include TV, radio, magazine ads and a direct mail piece. Their direct mail piece grabs readers’ attention by stating that “New York State has a 20% tax credit on premiums paid for tax-qualified, long term care insurance.”
The target age is 40 to 65 (the sandwich generation). In other words, they are attempting to kill two birds with one stone as the sandwich generation can purchase these policies for themselves before they need it and they can also look into it for their parents.
More information on the NY Partnership for Long-term Care can be found at their website.
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